In this video for 3ds max well take a look at using VRay to render a realistic tire/wheel with additional layers as dust over.
In Photoreal Wheel and Tire with VRay, well start talking about VRay and car rendering. First project will be to create a tire/wheel with dust over, so well create a simple HDR lighting rig, and then well start working at the various shaders to make it realistic. When the result is good enough well add some dust layers using a simple gradient ramp texture and some nested composite maps.
Home Page:_http://cgcookie.com/max/2012/12/20/exclusive-bullet-breaks-a-glass/
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Kick-ass, Unique!