Find out how to use Illustrator to design clever, eye-catching packaging that holds up to the rigors of handling and satisfies your client’s needs. Industry veteran William Everhart introduces the questions you should ask before you begin, to detemine the colors, size, language, and legal requirements for your design. Then William shows how to measure the product, prepare the package structure in Illustrator, and start laying out your design. You’ll also learn how to create and add barcodes, proof your design, work with CAD files, and prepare your files for printing. Start now, and learn to tackle any package project that comes your way.
Topics include: * Choosing a package type
* Determining package size
* Examining design considerations
* Creating a mockup
* Laying out your package design
* Creating your own barcode
* Preparing artwork
* Creating a 3D structure
* Incorporating die-cutting CAD
* Creating a print-ready PDF
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