FXPHD – Motion Graphics Design Workshop
Title:?FXPHD – Motion Graphics Design Workshop
Info:
Over the years at fxphd, we’ve done a lot of great courses covering working in After Effects and other apps, doing both motion graphics and visual effects. This has even included developing our own in-house fxphd projects. For AFX216, we’re switching it up a bit and are going to cover several different interesting projects during the term. We’ll dive into details regarding these “real world” projects, taking a several of them from concept to completion.
A good example of this is one of our flagship projects that is part of the course, “Found”, a beautiful experimental piece created by Nice Shoes see project here. We’ll be sitting down with creative director Brian Bowman for an on camera discussion regarding the project, where we’ll talk about the development of the story, the benefits (and pitfalls) of working in-house, the tech side of things, as well the added complexity of stereoscopic in the project. Next, we’ll dive into After Affects for several classes and cover some of the specific creative techniques used to create the gorgeous imagery.
Frederick Ross of boutique shilo in California is breaking down work he did for a Heineken spot. They wanted to show the beer?s journey from the bottle to the glass in one epic pour. The audience is immersed in the beer at a subatomic level revealing a hidden world of supernovas and nebulas. A wormhole like phenomenon transitions the world of the bottle to the world of the glass where hot air balloons float through billowy clouds. We pull out to reveal someone pouring a glass of beer. This project involved a lot of different media, software and, techniques combined to make one cohesive spot.
Tim Clapham will be giving an overview of project for HBO Asia which won a Promax Bronze this year in NYC (see here). He’ll be covering the whole process from client brief through concept, animatic and then 3D and finishing.
We’ll also be visiting with the folks at Leviathan about developing graphics for live events…and the creative considerations and tech used for presenting events.
Class 1: Nice Shoes creative director Brian Bowman joins the course for an on camera discussion regarding their in-house project “Found”. We’ll talk about the development of the story, the benefits (and pitfalls) of working in-house, the tech side of things, as well the added complexity of stereoscopic in the project.
Class 2: Continuing a look at “Found”, Brian Bowman provides a breakdown of the scenes in the project.
Class 3: Closing out our look at “Found”, Danny Princz dives into After Effects to look at specific techniques he used as part of the project.
Class 4: Tim Clapham walks you through an overview of one of Luxx’s projects completed for the HBO Asia Summer Blockbuster campaign. Starting with a look at the initial concept sketches, through to the final high resolution print artwork and the processes involved in developing the animated campaign ID. The project won a Promax Bronze for HBO Asia this year in NYC.
Class 5: Tim Clapham walks you through an overview of one of Luxx’s projects completed for the HBO Asia Summer Blockbuster campaign. This week Tim shows you through a selection of 3D models created for the project along with the material and shader setup. We take a look at lighting and rendering using multi pass output, finally ending up in After Effects to comp the renders together.
Class 6: Frederick Ross breaks down the Heineken project he worked on at shilo. Part 1 of 2.
Class 7: Frederick Ross breaks down the Heineken project he worked on at shilo. Part 2 of 2.
Class 8: Tim Clapham talks through two break downs of projects he completed when working as TD with Umeric from Sydney, Australia and Tentril from Toronto, Canada. Looking at the processes involved in rigging the scenes for animation and maintaining smooth workflow with a team of artists. Working with Cloth simulations for alternative effects and managing large numbers of objects within your projects. Tim examines the tools and processes he employed within Cinema4D, but the subject is fairly loose without specific technical details and much of the information is applicable to general workflow and other applications.
Class 9: In this class Frederick Ross takes a look at integrating elements into a set. Including using mocha’s planer tracker in your after effects workflow.
Class 10: Frederick Ross works on integrating blood and electricity onto people; and a bonus class where we’ll deconstruct two scenes into separate layers via roto and track mattes. Then we’ll use the mesh warp effect to simulate a dimensional background shift and a post simulated dolly zoom.
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