Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her fledgling design agency, Ferroconcrete, has gone on to create award-winning branding campaigns for companies like Pinkberry, TNT, and TBS. As Yo explains it, there are parallels. Branding, like film, is about storytelling. But instead of telling a story over a few minutes or hours, a brand’s story is told over a period of months, years, or even decades.
In this Creative Spark, Yo explains how her team maps the personality of a brand, creates messaging and imagery that support it, and helps clients earn the love and loyalty of their customers. See how this played out for Pinkberry, which under Ferroconcrete’s guidance evolved from a single storefront to a nationally recognized name. Yo’s team also introduces its fragrance line, Commodity, a project they started to gain firsthand experience building a product alongside the brand. Plus, get a glimpse of the uniquely collaborative design team hard at work in their downtown LA offices.
Warning: Be sure to scan all the downloaded files with your Antivirus and if there is an executable or installer file, make sure to have your antivirus active and open in the background while installing or running the app. Some of the materials posted here are downloaded from CGPeers, So they could potentially have something injected in them.
We always ask bloggers to scan all the files before publishing the posts, but sometimes it's hard to detect all these things, so if you found anything suspicious (Not false positive, Generic, Patcher, Riskware and Heuristic results, most patches could get false flags like that by some Antivirus companies.) be sure to post comments with the file name and a VirusTotal report result link or the file MD5 Hash (higher than 30% overall positive result). Thank you.
So pathetic cover :D Thanks a lot!
Can someone could make a torrent out of this. It is a very valuable item.